Jennifer Cole Phillips
Princeton Architectural Press, New York, 2008, English
Nonfiction, Graphic Design
ISBN: 9781568987705

From the PublisherThe New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The book explains the key concepts of visual language that inform any work of design—from a logo or letterhead to a complex website. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology.

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