I first saw this beautiful brick of a book when I was a young designer at Rolling Stone. A friend had a tattered copy—typesetters and designers often cut letters and dingbats out as needed—and I knew that I had to acquire my own. Of course, this was back in the dark ages before the Internet, so finding one meant scouring book fairs and flea markets. If you can score a 1923 ATF, do not hesitate to make the purchase. It will teach you everything you need to know about classic typography and good design.