Paul Arden
Portfolio/Penguin, New York, 2006, English
Design, General
8.26 x 5.23 inches, paperback, 144 pages
ISBN: 9781591841210
Suggested Retail Price: $15.00

Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world you have to start thinking differently. To think differently you have to think illogically. Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to It’s Not How Good You Are, It's How Good You Want to Be reveals the surprising power of bad decisions.

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