Alberto Alessi

Writer; Executive / Product Design / Italy / Alessi S.p.A.

Books Every Product Designer Should Read

My position is that a designer is—or should be—first a poet. For that reason the books I have listed refer to a wide spectrum of human activity. They can be especially helpful and interesting to read for almost all activities having to do with creating products (industrial products) in our society of consumption.

2 books
Jean Baudrillard

A basic text for understanding the present stage of consumer society. Aids designers in becoming more conscious of their role and responsibility.

Hans Magnus Enzensberger

“My Favorite Flops, Followed by a Magazine of Ideas.” Praise for fiasco as an essential element in the learning process coincides with one of my fundamental beliefs.

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