Most Popular Design Books at Modernism 101

These were the most popular design books at Modernism 101 during November 2012.

1

Magic Motorways Add to My Reading List

Norman Bel Geddes

Vintage edition outlining the general social concepts that developed through Norman Bel Geddes’s stewardship of the FUTURAMA exhibit at the 1939 New York World’s Fair. $250.00

2

World Geographic Atlas Add to My Reading List

Herbert Bayer

This 1953 atlas is a triumph of the Bauhaus ideology of clarity put into practice, as well as a high point of American book design and production—from the rosette-inspired endpapers to the incredible ten-color printing throughout (CMYK plus custom spot blues, reds and others).

3

Herbert Matter Add to My Reading List

Jeffrey Head

Exhibition catalogue published after the Stanford University Libraries acquired the Herbert Matter archive in 2004. The Matter Archive represents the largest collection of visual material by a single artist in the library. $100.00

4

Joost Schmidt Add to My Reading List

Heinz Loew
Helene Nonne-Schmidt

The only monograph devoted to the Bauhaus artist and exhibition and graphic designer Joost Schmidt, most of whose work was lost during World War II. $150.00

5

Functional Graphic Design In The 20’s Add to My Reading List

Eckhard Neumann

The first scholarly study to tie together the disparate elements of the European avant-garde—Bauhaus, Dada, Cubism, Futurism, de Stijl, etc.—and how they related to the emerging field of graphic design. $75.00

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