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Rare & Beautiful: Ladislav Sutnar: Visual Design in Action

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A “lost milestone” of modern graphic design by the father of information graphics
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While less of a well-known name than other twentieth-century modern graphic designers, Ladislav Sutnar (1879-1976) is acknowledged as the father of what today is called information graphics. Fact: He introduced the now common use of parentheses around area codes to distinguish them when Bell made area codes part of the U.S. telephone numbering system in the 1950s. Sutnar used grids, tabs, and geometric forms in his designs and he was enamored of the function and aesthetics of American punctuation marks. He is also credited with being among the first to use the double-page spread in publications to convey meaning across pages.

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