The Big Picture
An exhibition of digital renderings reveals the unbounded possibility of the architectural image
By Alan Rapp, Superscript August 14, 2013
A key tool to present a proposed building in its surroundings to clients, communities, and the media, the architectural rendering has always balanced pragmatism with idealism. Through a combination of several factors—advances in visualization hardware and software, not to mention the previously unthinkable forms that can be engineered today (also thanks largely to computers)—today's generation of digital renderings can forgo the objective orthodoxies that once prevailed.
Using a recent issue of CLOG, “Rendering,” as a springboard, the Art Institute of Chicago’s current show “New Views: The Rendered Image in Architecture” both displays and interprets the state of the art in visualizations today. Cinematic, science-fictional, and sometimes whimsical, the digital rendering reveals the paradox of visualizing architecture today. As the editors of CLOG put it, “Design concepts can now be tested and conveyed with an unprecedented degree of visual accuracy. Simultaneously, whether through omission, extreme dramatization, or even intentional fakery, architects have the ability to depict the impossible with a remarkable degree of realism.”
The Book
The following is a selection of cutting-edge renderings from studios around the world, many of which are featured in the exhibition. “New Views: The Rendered Image in Architecture” is on view in the Kurokawa Gallery of the Art Institute of Chicago through January 5, 2014.
Announcements
Now is Better by Stefan Sagmeister
Now is Better
By Stefan Sagmeister
Publisher: Phaidon Press
Published: October 2023
Combining art, design, history, and quantitative analysis, transforms data sets into stunning artworks that underscore his positive view of human progress, inspiring us to think about the future with much-needed hope.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
.png)
Love Letter to a Garden by Debbie Millman
Love Letter to a Garden
By Debbie Millman
Contributions by Roxane Gay
Publisher: Timber Press
Published: April 15, 2025
From the award-winning artist, designer, and the host of the podcast Design Matters, Debbie Millman, this book tells the visual story of falling in love with gardening—and the philosophies that work conjures. Spread throughout are simple recipes using the garden’s ingredients from Millman’s wife, best-selling author Roxane Gay.
The Picture Book Book: The Art of Seymour Chwast by Seymour Chwast; curated by Steven Heller
The Picture Book Book: The Art of Seymour Chwast
By Seymour Chwast, curated by Steven Heller
Publisher: Gestalten
Published: June 2026
Seymour Chwast, legendary co-founder of Push Pin Studios, reinvented how we see and read picture books. The Picture Book Book gathers over 40 of his works, curated by Steven Heller, and offers a rare look at his playful, incisive approach to visual storytelling. From bold graphics to sly wit, Chwast’s books expanded the boundaries of design and children’s literature alike.
Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition) by Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition)
By Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Publisher: Letterform Archives Books
Published: October 2023
This facsimile edition of Die Fläche, recreates every page of the formative design periodical in full color and at original size, accompanied by essays that contextualize the work, highlighting contributions by pathbreaking women, innovative lettering artists, and key practitioners of the new “surface art,” including Rudolf von Larisch, Alfred Roller, and Wiener Werkstätte founders Koloman Moser and Josef Hoffmann.
Popular NowWeekMonth
- A System of Architectural Ornament by Louis H. Sullivan
- Archigram: The Magazine
- The Book We Need Now: New from Stefan Sagmeister
- Quote of the Day: Witold Rybczynski & Paradise Planned
- Summer Reading for Design Lovers: The Story of Architecture
Recent Articles
