Basics Graphic Design 02: Design Research : Investigation for Successful Creative Solutions

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Neil Leonard

Gavin Ambrose

AVA Publishing, Worthing, Sussex, 2012, English

Nonfiction, Graphic Design

6 x 9 inches, paperback, 184 pages, 200 color illustrations

ISBN: 9782940411740

Suggested Retail Price: $34.50

From the Publisher. Design Research: Investigation for Successful Creative Solutions is a stimulating introduction to essential research concepts and terminology with practical briefs and 200+ images of successful design projects. It shows readers how to choose the best method of research in order to save time and get the right results.

Being a professional designer is not all about light bulb moments. To stimulate them, and ensure you reach the best final concept, this essential guide shows how research can open fresh avenues of creativity and help readers to make informed, intelligent and targeted design decisions. The book makes readers aware of all the different research methods available to them, as well as how to carry out the most appropriate research for their graphic design projects. All stages of the research process are considered in a dynamic and entertaining style, covering audience, context, trends, sources, documentation, dissemination and more.

Students and designers can benefit from this text by learning fresh ways to analyze information obtained by data gathering, and how best to test and prove decisions. The resulting, well-rounded solutions will be informed, innovative, and aesthetically fitting for the brief. It includes eye catching and inspirational contributions from the likes of Fuse Collective, StudioKxx, Underware, Webb and Webb, Emily Hale and Planning Unit.

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