Rockport Publishers, Beverly, MA, 2012, English
Nonfiction, Graphic Design; Nonfiction, Branding Design
9.1 x 9.1 x 0.8 inches, paperback, 312 pages, 300 illustrations
ISBN: 9781592537266
Suggested Retail Price: $45.00

From the Publisher. A comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

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