Ralph Caplan
Fairchild Books, New York, 2005 (2nd edition); originally published 1982, English
Nonfiction, Architecture; Nonfiction, Graphic Design; Nonfiction, Product/Industrial Design; Nonfiction, Interior Design
ISBN: 9781563673498

From the Publisher. An inspiring resource for design students, professionals, or anyone else who could benefit from a fuller appreciation of the design process, this text vividly shows how design affects our most significant human activities.

On 3 book lists
Jeffrey Bernett

Ralph is a bit like Thomas Friedman, and his book By Design—covering architecture, industrial design, fashion design, graphic design, and the design of business and social situations—shows how design affects many of our most significant human activities.

Nancye Green

No one talks about design and the designer’s mind more intelligently.

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