Chocolates on the Pillow Aren’t Enough: Reinventing the Customer Experience

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Jonathan M. Tisch

With Karl Weber

Wiley, 2007, 2009, English

Design, General

5.6 x 8.7 inches, paperback, 256 pages

ISBN: 9780470404638

Suggested Retail Price: $26.95

“Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without sincere and caring people delivering the overall experience, from start to finish, well, it's true--chocolates on the pillow are not enough. A great read!” —David Neeleman, founder and CEO, JetBlue Airways Corporation

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Jeffrey Beers

On Jeffrey Beers’s Book List

Jonathan has an amazing understanding of hospitality and dedication to the happiness of his customers. This book has taught me so much about how to treat clients and customers like guests in my own home.

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