Introduction by John McAndrew
Designed by Paul Rand
Laboratory School of Industrial Design, with The Composing Room/PM Publishing Co., New York, 1939, English
Nonfiction, Product/Industrial Design

A 36-page letterpress insert designed by Paul Rand, within PM: An Intimate Journal for Art Directors, Production Managers, and Their Associates, Vol. 5, No. 2, August-September 1939. The cover of this insert is widely recognized as one of the iconic images of 20th-century American graphic design, as has been reproduced countless times in design histories/anthologies. A classic piece of original ephemera from the most influential graphic designer of all time.

On list of 9 Books from the Good Design Movement.

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