Aarron Walter
A Book Apart, New York, 2011, English
Design, General
Paperback, 98 pages
ISBN: 9781937557003
Suggested Retail Price: $18.00

From the Publisher. Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design.

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Alissa Walker

Most tech books are so impersonal they might as well be written in code. A Book Apart, a new publishing company founded by the triumvirate of Jeffrey Zeldman, Jason Santa Maria, and Mandy Brown, has produced a series of slim, delightful guides on designing for interactivity that will make you want to learn CSS, just so you'd have to read them. In this book, Walter constructs a compelling case for creating a website that will make your audience fall in love. With tips on adding elements of surprise, tools for manufacturing delight, and instructions how to make a human connection (yes, on the Internet!), presented in rich, full color, Walter’s advice is essential for anyone who makes websites. But since your website is the first and sometimes only way that people interact with your brand, I’d say it should be read by anyone who has an online presence, period.

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