Henry Dreyfuss
Allworth Press, New York, 2003, English; originally published in 1955
Nonfiction, Product/Industrial Design
9.4 x 6.8 inches, paperback, 256 pages
ISBN: 9781581153125

From the Publisher. A cult read among designers for more than half a century, the famous manifesto of America's greatest industrial designer is finally back in print! From the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and the author's whimsical drawings. In addition, the author's uncompromising commitment to public service, ethics, and design responsibility makes this masterful guide a timely read for today's designers.

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Niels Diffrient

This book, though over 50 years old, has examples and advice that all designers and manufacturers could use today. Its message is timeless and has not been supplanted by other more recent publications. In addition, it’s a pleasure to read.

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