Go: A Kidd’s Guide to Graphic Design
From the Publisher. Kids love to express themselves, and are designers by nature—whether making posters for school, deciding what to hang in their rooms, or creating personalized notebook covers. Go, by the award-winning graphic designer Chip Kidd, is a stunning introduction to the ways in which a designer communicates his or her ideas to the world. It’s written and designed just for those curious kids, not to mention their savvy parents, who want to learn the secret of how to make things dynamic and interesting.
Chip Kidd is “the closest thing to a rock star” in the design world (USA Today), and in Go he explains not just the elements of design, including form, line, color, scale, typography, and more, but most important, how to use those elements in creative ways. Like putting the word “go” on a stop sign, Go is all about shaking things up—and kids will love its playful spirit and belief that the world looks better when you look at it differently. He writes about scale: When a picture looks good small, don’t stop there—see how it looks when it’s really small. Or really big. He explains the difference between vertical lines and horizontal lines. The effect of cropping a picture to make it beautiful—or, cropping it even more to make it mysterious and compelling. How different colors signify different moods. The art of typography, including serifs and sans serifs, kerning and leading.
Also see our interview with Chip Kidd on Go.
Go is a book about graphic design aimed at anyone aged 10 years or older. That includes me. This hardcover book is fun to hold and handle. Despite its generous trim size (8.5 x 11), this is no coffee table book. It’s for reading and using, not for contemplation or display. After reading the whole thing on a recent flight from Baltimore to Denver, I exited the plane with a renewed grasp of visual thinking. This sharply written, boldly designed volume actively shows and demonstrates visual principles. Kidd's book resembles a good keynote presentation transformed into print. While many instructional design books cram their layouts with pictures and captions and explanations, Kidd keeps his pages simple and direct but always surprising. Since many of the examples come from Kidd’s own work, a frisky subversive magic pervades the book. A spread on “Light and Dark” features two of Kidd's psychologically disturbing photographic covers. A sequence of pages on “Big and Small” takes the reader through a series of exciting transformations. After making short work of formal principles, Kidd presents a compact and compelling guide to typography (wow, that was easy), and then amazes the reader with ideas about how to build the bridge between content and form through metaphor, literal and suggestive imagery, ironic conflict, and more.
I could easily use this book in a college-level introduction to graphic design or a workshop for adult learners. Kidd makes graphic design accessible, compelling, and real.
Announcements
Louis Kahn: The Importance of a Drawing
Louis Kahn: The Importance of a Drawing
Edited by Michael Merrill
Publisher: Lars Müller Publishers
Published: October 2021
The first in-depth study of drawings as primary sources of insight into architect Louis Kahn’s architecture and creative imagination. Based on unprecedented archival research, with over 900 illustrations and written contributions by Michael Benedikt, Michael Cadwell, David Leatherbarrow, Louis Kahn, Nathaniel Kahn, Sue Ann Kahn, Michael J. Lewis, Robert McCarter, Michael Merrill, Marshall Meyers, Jane Murphy, Gina Pollara, Harriet Pattison, Colin Rowe, David Van Zanten, Richard Wesley, and William Whitaker.
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By Debbie Millman
Publisher: Harper Design
Forthcoming: February 22, 2022
Debbie Millman—author, educator, brand consultant, and host of the widely successful and award-winning podcast Design Matters—showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields.
Louis Kahn: Architecture as Philosophy by John Lobell
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Publisher: The Monacelli Press
Published: June 2020
Noted Louis I.Kahn expert John Lobell explores how Kahn’s focus on structure, respect for materials, clarity of program, and reverence for details come together to manifest an overall philosophy.
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By Harriet Pattison
Publisher: Yale University Press
Published: October 2020
An intimate glimpse into the professional and romantic relationship between Harriet Pattison and the renowned architect Louis Kahn. Harriet Pattison, FASLA, is a distinguished landscape architect. She was Louis Kahn’s romantic partner from 1959 to 1974, and his collaborator on the landscapes of the Kimbell Art Museum, Fort Worth, and the F.D.R. Memorial/Four Freedoms Park, New York. She is the mother of their son, Oscar-nominated filmmaker Nathaniel Kahn.
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By David Raizman
Publisher: Bloomsbury Visual Arts
Published: December 2020
An innovative approach to graphic design that uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction, and typography, often addressing issues of class, race, and gender.
David King: Designer, Activist, Visual Historian by Rick Poynor
David King: Designer, Activist, Visual Historian
By Rick Poynor
Publisher: Yale University Press
Published: September 2020
A comprehensive overview of the work and legacy of David King (1943–2016), whose fascinating career bridged journalism, graphic design, photography, and collecting. King launched his career at Britain’s Sunday Times Magazine in the 1960s, starting as a designer and later branching out into image-led journalism, blending political activism with his design work.
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