Van Nostrand Reinhold, New York, 1992, English
Nonfiction, Graphic Design
ISBN: 9780442010980

Chapters include:

1. The problem is the problem
2. Interesting words need boring graphics
3. Stealing is good
4. Black and white is beautiful
5. Boring words need interesting graphics
6. Never underestimate the cliche
7. Less is more
8. Squares
9. More is more
10. Portraits
11. Illusions
12. The check is in the mail, etc. 
13. A diary
14. Old problems, new forms.

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