Identify: Basic Identity Design Solutions—The Iconic Trademarks of Chermayeff & Geismar

Print Publishing, Cincinnati, 2011, English

Nonfiction, Graphic Design

11.2 x 8.9 x 1.1 inches, hardcover, 256 pages

ISBN: 9781440310324

Suggested Retail Price: $45.00

Forty of Chermayeff & Geismar’s world-famous trademarks and logos, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and Library of Congress in the 2000s), along with behind-the-scenes essays by the firm’s three principal designers.

Read Author Q&A on Designers & Books.

On 4 book lists

Ivan Chermayeff

On list of Books by Ivan Chermayeff

Tom Geismar

On list of Books by Tom Geismar

Sagi Haviv

On list of Books by Sagi Haviv

Debbie Millman

On Debbie Millman’s Notable Books of 2011 list

The firm of Chermayeff & Geismar has created some of the most memorable logos in the history of graphic design, including the NBC Peacock, Chase Bank’s Blue Octagon, and (literally) hundreds of others. This book reveals the history and process of creating many of the world’s most iconic marks.

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