Jean Baudrillard
Vanni Codeluppi Editor
Lupetti & Co., Milan, 1995, 1987, Italian
Nonfiction, Graphic Design; Nonfiction, General
ISBN: 9788885838109

“The Dream of Goods” (not translated into English). An exploration of advertising.

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Stefano Giovannoni

In this book Baudrillard analyzes the concept of “merchandise,” with its cynical market value, as a crucial issue of consumer society. This book has been central to my design approach and the most important for my background.

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