Paul Arden
Phaidon Press, London, 2003, English
Nonfiction, General
ISBN: 9780714843377

From the Publisher. It's Not How Good You Are... is a concise guide to making the most of yourself—a pocket “bible” for the talented and timid to make the unthinkable thinkable and the impossible possible. After decades at the top of one of the world's most competitive industries, Paul Arden offers insights into such diverse subjects as the value of being fired and why it's often better to be wrong than to be right. He gives original and logical answers to everyday questions. Much of it appears obvious when you read it, but aren't all questions easy when you know the answers? Whether you are a school-leaver, self-employed, or a managing director, this book is invaluable for everyone who aspires to succeed.

On 2 book lists
Jeffrey Bernett

Paul Arden was a top ad man and this is his witty and insightful little book on how to succeed in the world—“a pocket bible for the talented and timid to make the unthinkable thinkable.”

Wendell Castle
Brief, but right on!
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