Keep it Simple: The Early Years of Apple
From the Publisher. Keep it Simple introduces the success story of Apple from the viewpoint of Hartmut Esslinger, who as an external designer in close collaboration with Steve Jobs was essentially responsible for the design of Apple products. His authentic perspective dispels many a myth – a must for all Apple enthusiasts.
Keep it Simple is the authentic story of the collaboration between Steve Jobs and Hartmut Esslinger, which began in 1982. The result of this partnership between entrepreneur and designer is of historic dimensions: Steve Jobs was the first to make Strategic Design the core of Apple’s Business Strategy. By this, Apple grew from an originally technology focused company into one of the world’s most successful, global brand, and this was achieved by creating and delivering innovative and intelligent products designed for humans like you and me.
Of course, there are many books about Steve Jobs and Apple. Professionals everywhere want to be like him – or want their company to succeed like Apple – so they avidly snatch up accounts of his work, hoping to find the magical recipe. For those readers this book is a first, because it tells the story of Apple’s evolution from the inside and the beginning, when Steve was first driven by the power of design to establish it as the strategic core of Apple’s business model. This book also is for the millions of Apple users, admirers, fans, and critics who may be curious about the origins of the products and the brand they feel so deeply about.
There are plenty of myths surrounding Steve Jobs and Apple. Now – based on Hartmut Esslinger’s comprehensive archive of hundreds of sketches, images and written records – it is time to tell it like it really was. Keep it Simple describes a creative journey, which had to overcome a tremendous opposition inside and outside of Apple.
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Between Memory and Invention: My Journey in Architecture by Robert A.M. Stern
Between Memory and Invention: My Journey in Architecture
By Robert A.M. Stern
Publisher: The Monacelli Press
Published: March 2022
Architect, historian, and educator Robert A. M. Stern presents a personal and candid assessment of contemporary architecture and his fifty years of practice.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
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Why Design Matters: Conversations with the World’s Most Creative People by Debbie Millman
Why Design Matters: Conversations with the World's Most Creative People
By Debbie Millman
Publisher: Harper Design
Published: February 22, 2022
Debbie Millman—author, educator, brand consultant, and host of the widely successful and award-winning podcast “Design Matters”—showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields.
Growing Up Underground: A Memoir of Counterculture New York by Steven Heller
Growing Up Underground: A Memoir of Counterculture New York
By Steven Heller
Publisher: Princeton Architectural Press
Published: October 2022
An entertaining coming-of-age memoir from Steven Heller, award-winning designer, writer, and former senior art director at the New York Times, that takes readers on a visually inspired look back at being at the center of New York’s youth culture in the 1960s and ’70s.
Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Buildings in Print: 100 Influential and Inspiring Illustrated Architecture Books by John Hill
Buildings in Print: 100 Influential and Inspiring Illustrated Architecture Books
By John Hill
Publisher: Prestel Publishing
Published: June 2021
This unique volume by the founder of the hugely influential architecture blog A Daily Dose of Architecture showcases the best illustrated architecture books ever published with an informed, personal, and engaging take on what makes the title unique and indispensable.
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