Made to Stick
From the Publisher. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
Storytelling is an essential tool for all creative endeavors, and the Heath brothers show us how it’s done. I have read a lot (and written a bit) on the craft of storytelling, and this is the best book I have seen on how to make your ideas come alive. Chip and Dan explore the essential ingredients of urban myths that seem to instantly go viral. Not stopping there, they show how to blend those ingredients into our own stories to make them “stickier.”
Announcements
Louis Kahn: The Importance of a Drawing
Louis Kahn: The Importance of a Drawing
Edited by Michael Merrill
Publisher: Lars Müller Publishers
Published: October 2021
The first in-depth study of drawings as primary sources of insight into architect Louis Kahn’s architecture and creative imagination. Based on unprecedented archival research, with over 900 illustrations and written contributions by Michael Benedikt, Michael Cadwell, David Leatherbarrow, Louis Kahn, Nathaniel Kahn, Sue Ann Kahn, Michael J. Lewis, Robert McCarter, Michael Merrill, Marshall Meyers, Jane Murphy, Gina Pollara, Harriet Pattison, Colin Rowe, David Van Zanten, Richard Wesley, and William Whitaker.
Why Design Matters: Conversations with the World’s Most Creative People
Why Design Matters: Conversations with the World's Most Creative People
By Debbie Millman
Publisher: Harper Design
Forthcoming: February 22, 2022
Debbie Millman—author, educator, brand consultant, and host of the widely successful and award-winning podcast Design Matters—showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields.
Louis Kahn: Architecture as Philosophy by John Lobell
Louis Kahn: Architecture as Philosophy
By John Lobell
Publisher: The Monacelli Press
Published: June 2020
Noted Louis I.Kahn expert John Lobell explores how Kahn’s focus on structure, respect for materials, clarity of program, and reverence for details come together to manifest an overall philosophy.
Our Days Are Like Full Years: A Memoir with Letters from Louis Kahn by Harriet Pattison
Our Days Are Like Full Years: A Memoir with Letters from Louis Kahn
By Harriet Pattison
Publisher: Yale University Press
Published: October 2020
An intimate glimpse into the professional and romantic relationship between Harriet Pattison and the renowned architect Louis Kahn. Harriet Pattison, FASLA, is a distinguished landscape architect. She was Louis Kahn’s romantic partner from 1959 to 1974, and his collaborator on the landscapes of the Kimbell Art Museum, Fort Worth, and the F.D.R. Memorial/Four Freedoms Park, New York. She is the mother of their son, Oscar-nominated filmmaker Nathaniel Kahn.
Reading Graphic Design History: Image, Text, and Context by David Raizman
Reading Graphic Design History: Image, Text, and Context
By David Raizman
Publisher: Bloomsbury Visual Arts
Published: December 2020
An innovative approach to graphic design that uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction, and typography, often addressing issues of class, race, and gender.
David King: Designer, Activist, Visual Historian by Rick Poynor
David King: Designer, Activist, Visual Historian
By Rick Poynor
Publisher: Yale University Press
Published: September 2020
A comprehensive overview of the work and legacy of David King (1943–2016), whose fascinating career bridged journalism, graphic design, photography, and collecting. King launched his career at Britain’s Sunday Times Magazine in the 1960s, starting as a designer and later branching out into image-led journalism, blending political activism with his design work.
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