Made to Stick
From the Publisher. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
Storytelling is an essential tool for all creative endeavors, and the Heath brothers show us how it’s done. I have read a lot (and written a bit) on the craft of storytelling, and this is the best book I have seen on how to make your ideas come alive. Chip and Dan explore the essential ingredients of urban myths that seem to instantly go viral. Not stopping there, they show how to blend those ingredients into our own stories to make them “stickier.”
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Between Memory and Invention: My Journey in Architecture
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Publisher: The Monacelli Press
Published: March 2022
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Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
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By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
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By Debbie Millman
Publisher: Harper Design
Published: February 22, 2022
Debbie Millman—author, educator, brand consultant, and host of the widely successful and award-winning podcast “Design Matters”—showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields.
Growing Up Underground: A Memoir of Counterculture New York by Steven Heller
Growing Up Underground: A Memoir of Counterculture New York
By Steven Heller
Publisher: Princeton Architectural Press
Published: October 2022
An entertaining coming-of-age memoir from Steven Heller, award-winning designer, writer, and former senior art director at the New York Times, that takes readers on a visually inspired look back at being at the center of New York’s youth culture in the 1960s and ’70s.
Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Buildings in Print: 100 Influential and Inspiring Illustrated Architecture Books by John Hill
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By John Hill
Publisher: Prestel Publishing
Published: June 2021
This unique volume by the founder of the hugely influential architecture blog A Daily Dose of Architecture showcases the best illustrated architecture books ever published with an informed, personal, and engaging take on what makes the title unique and indispensable.
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