
Multiple Signatures: On Designers, Authors, Readers and Users

From the Publisher. This book presents a thoughtful and witty exploration of graphic design today produced by Michael Rock of 2x4, the powerhouse creative firm that partners with some of the most design-savvy brands and institutions in the world to develop design systems that draw on both modernist traditions and the exuberance of contemporary life. Set forth in an engaging and humorous way, Multiple Signatures examines all aspects of modern design, from typography to the evolution of screens in advertising to trusting one’s own creative instincts, through a series of smart and often irreverent essays and images. Using 2x4’s own collaborations and projects as examples, and drawing on the experience of the contributing authors, the result is not a clinical textbook, but a fantastic and thought-provoking work about the limitless applications of design. A must-have for design students and professionals, Multiple Signatures challenges standard ways of understanding design and inspires readers to think of graphic design as a building block for all creative disciplines.
Michael Rock’s Multiple Signatures belongs to a new breed of monograph that showcases the work of a designer or studio through a diverse collage of documents rather than through lavish reproductions. Multiple Signatures attempts to perform the work rather than merely represent it. Some projects appear in tiny reference shots inserted into a discursive text (reminiscent of Robert Venturi's Complexity and Contradiction in Architecture), while others enter the stage as large-scale images that are not so much reproduced as re-enacted. 2x4, the design consultancy co-founded by Rock in 1994, emerges as the book’s primary subject; the book situates the studio’s influential practice within a larger discussion about design authorship and the techniques and clichés of visual form-making.
A rich picture emerges of how design is practiced in a large multidisciplinary firm with a unique critical voice. One essay features a cartoon-style conversation between Rock and his partners Susan Sellers and Georgie Stout; each character is illustrated with a deadpan drawing of a talking head. The ensuing conversation feels at once honest and contrived—like good theater. One head pronounces, “Our enthusiasm is one of our most recognizable products . . . it has also nearly driven us out of business a few times.” The book also includes many of Rock's essays and lectures, covering a span of more than two decades.
Announcements
Louis Kahn: The Importance of a Drawing
Louis Kahn: The Importance of a Drawing
Edited by Michael Merrill
Publisher: Lars Müller Publishers
Published: October 2021
The first in-depth study of drawings as primary sources of insight into architect Louis Kahn’s architecture and creative imagination. Based on unprecedented archival research, with over 900 illustrations and written contributions by Michael Benedikt, Michael Cadwell, David Leatherbarrow, Louis Kahn, Nathaniel Kahn, Sue Ann Kahn, Michael J. Lewis, Robert McCarter, Michael Merrill, Marshall Meyers, Jane Murphy, Gina Pollara, Harriet Pattison, Colin Rowe, David Van Zanten, Richard Wesley, and William Whitaker.
Why Design Matters: Conversations with the World’s Most Creative People by Debbie Millman
Why Design Matters: Conversations with the World's Most Creative People
By Debbie Millman
Publisher: Harper Design
Published: February 22, 2022
Debbie Millman—author, educator, brand consultant, and host of the widely successful and award-winning podcast “Design Matters”—showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 25, 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
Our Days Are Like Full Years: A Memoir with Letters from Louis Kahn by Harriet Pattison
Our Days Are Like Full Years: A Memoir with Letters from Louis Kahn
By Harriet Pattison
Publisher: Yale University Press
Published: October 2020
An intimate glimpse into the professional and romantic relationship between Harriet Pattison and the renowned architect Louis Kahn. Harriet Pattison, FASLA, is a distinguished landscape architect. She was Louis Kahn’s romantic partner from 1959 to 1974, and his collaborator on the landscapes of the Kimbell Art Museum, Fort Worth, and the F.D.R. Memorial/Four Freedoms Park, New York. She is the mother of their son, Oscar-nominated filmmaker Nathaniel Kahn.
Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
David King: Designer, Activist, Visual Historian by Rick Poynor
David King: Designer, Activist, Visual Historian
By Rick Poynor
Publisher: Yale University Press
Published: September 2020
A comprehensive overview of the work and legacy of David King (1943–2016), whose fascinating career bridged journalism, graphic design, photography, and collecting. King launched his career at Britain’s Sunday Times Magazine in the 1960s, starting as a designer and later branching out into image-led journalism, blending political activism with his design work.
Popular NowWeekMonth
- The Creative Interviewer: Debbie Millman on Why Design Matters
- Le Corbusier: A Legacy in Books
- Eugene Feldman, Co-Editor, and Co-Designer of The Notebooks and Drawings of Louis I. Kahn
- The Illustrated Book in Italy, 1918–1945
- Louis Kahn: A Memoir
Recent Articles


