
Multiple Signatures: On Designers, Authors, Readers and Users

From the Publisher. This book presents a thoughtful and witty exploration of graphic design today produced by Michael Rock of 2x4, the powerhouse creative firm that partners with some of the most design-savvy brands and institutions in the world to develop design systems that draw on both modernist traditions and the exuberance of contemporary life. Set forth in an engaging and humorous way, Multiple Signatures examines all aspects of modern design, from typography to the evolution of screens in advertising to trusting one’s own creative instincts, through a series of smart and often irreverent essays and images. Using 2x4’s own collaborations and projects as examples, and drawing on the experience of the contributing authors, the result is not a clinical textbook, but a fantastic and thought-provoking work about the limitless applications of design. A must-have for design students and professionals, Multiple Signatures challenges standard ways of understanding design and inspires readers to think of graphic design as a building block for all creative disciplines.
Michael Rock’s Multiple Signatures belongs to a new breed of monograph that showcases the work of a designer or studio through a diverse collage of documents rather than through lavish reproductions. Multiple Signatures attempts to perform the work rather than merely represent it. Some projects appear in tiny reference shots inserted into a discursive text (reminiscent of Robert Venturi's Complexity and Contradiction in Architecture), while others enter the stage as large-scale images that are not so much reproduced as re-enacted. 2x4, the design consultancy co-founded by Rock in 1994, emerges as the book’s primary subject; the book situates the studio’s influential practice within a larger discussion about design authorship and the techniques and clichés of visual form-making.
A rich picture emerges of how design is practiced in a large multidisciplinary firm with a unique critical voice. One essay features a cartoon-style conversation between Rock and his partners Susan Sellers and Georgie Stout; each character is illustrated with a deadpan drawing of a talking head. The ensuing conversation feels at once honest and contrived—like good theater. One head pronounces, “Our enthusiasm is one of our most recognizable products . . . it has also nearly driven us out of business a few times.” The book also includes many of Rock's essays and lectures, covering a span of more than two decades.
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If Walls Could Speak: My Life in Architecture by Moshe Safdie
If Walls Could Speak: My Life in Architecture
By Moshe Safdie
Publisher: Grove/Atlantic
Published: September 2022
One of the world’s greatest and most thoughtful architects recounts his extraordinary career and the iconic structures he has built—from Habitat in Montreal to Marina Bay Sands in Singapore—and offers a manifesto for the role architecture should play in society.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
Why Design Matters: Conversations with the World’s Most Creative People by Debbie Millman
Why Design Matters: Conversations with the World's Most Creative People
By Debbie Millman
Publisher: Harper Design
Published: February 22, 2022
Debbie Millman—author, educator, brand consultant, and host of the widely successful and award-winning podcast “Design Matters”—showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields.
Growing Up Underground: A Memoir of Counterculture New York by Steven Heller
Growing Up Underground: A Memoir of Counterculture New York
By Steven Heller
Publisher: Princeton Architectural Press
Published: October 2022
An entertaining coming-of-age memoir from Steven Heller, award-winning designer, writer, and former senior art director at the New York Times, that takes readers on a visually inspired look back at being at the center of New York’s youth culture in the 1960s and ’70s.
Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Women Holding Things by Maira Kalman
Women Holding Things
By Maira Kalman
Publisher: Harper Design
Published: October 2022
In the spring of 2021, Maira and Alex Kalman created a small, limited-edition booklet, “Women Holding Things,” which featured select recent paintings by Maira, accompanied by her insightful and deeply personal commentary. The booklet quickly sold out. Now, the Kalmans have expanded that original publication into an extraordinary visual compendium. We see a woman hold a book, hold shears, hold children, hold a grudge, hold up, hold her own. In visually telling their stories, Kalman lays bare the essence of women’s lives—their tenacity, courage, vulnerability, hope, and pain.
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