Official Graphic Art in Switzerland

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Walter Bangerter

Armin Tschanen

ABC Verlag, Zurich, 1964, English, French, and German

Nonfiction, Graphic Design

10.25 x 10 inches, hardcover, 184 pages, over 250 illustrations

ISBN: 9780856701047

From a program for a presentation on Swiss Graphic Design by Richard Hollis in London (available at januzzi.com): “By the 1950s Switzerland had developed a uniquely clear graphic language which matched the country's reputation for efficiency and precision. Evident not just in posters but in advertisements, brochures and books, Neue Grafik or Swiss Style, as it became known, was respected internationally for its formal discipline: simple methods that could make posters dramatic and give an order and elegance to typographic design. Sharing the disciplines of Swiss Concrete Art, designers organised images and text into geometrical grids. With sans-serif typefaces such as Helvetica and Univers, these were the chief components of the Swiss Style which spread across the world.”

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