viction:ary, Hong Kong, China, 2013, English
Nonfiction, Graphic Design
7.3 x 9.8 inches, paperback, 256 pages
ISBN: 9789881943934
Suggested Retail Price: $40.00

From the Publisher. Gold and silver always incite a peculiar curiosity in humans with their mesmerizing gleam. Unlike colors perceivable under normal light, metallic colors add luster to surfaces as they shine even in the dimmest light. Historical uses of precious metals such as gold, silver, and bronze connoted deity, wealth, and brilliance and have endowed these shining tones with the same characteristics.

Advanced techniques and cheaper production costs today however make it necessary for designers to use metallic tones with greater sensitivity. Followi Black & White and Multicolor, Gold & Silver is the third of viction:ary's color-themed series PALETTE, which focuses on the dynamic play of metallic ink and materials in graphic designs. Featuring a vast collection of direct mail pieces, stationery, catalogues, event brochures, corporate identities, etc., the book is a survey of the ways in which designers capture the essence of commitment, visions, valued traditions, or simply the glittery appeal in different guises of gold, silver, and copper tones. Techniques include gilding, pure gold plating, metallic coatings, anodizing, and more.

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