viction:ary
viction:ary, Hong Kong, 2012, English
Design, General
7.3 x 9.8 inches, paperback, 256 pages
ISBN: 9789881222817
Suggested Retail Price: $40.00

From the Publisher. This fourth volume in the highly successful Palette series by Victionary examines the brightest palette yet neon. Like its original inspiration, the neon lightbulb, the tints associated with this range of colors are suffused with an inner glow. Though there were earlier appearances in the last century, notably the paintings of Andy Warhol, neon hit its stride in the 1980s appropriated as an aesthetic of the punk rock movement for its boldness. While trends in art and design are often cyclical through time, they are also capable of lateral transmission, readily informing other design disciplines upon their reappearance. Embraced anew by contemporary fashionistas, neon has experienced a marked comeback in the hands of designers. Encompassing all aspects of design from fashion and graphic, to product, furniture, and interior, this title comes in three alternate neon covers: green, pink, and orange.

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