Shape, Line and Color: Design and Paper No. 19

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Ladislav Sutnar

Marquardt & Company Fine Papers, New York, 1945, English

Nonfiction, Graphic Design

5 x 8 inches, softcover, 24 pages

In the two issues of Design and Paper produced by Sutnar, his aim was to educate both designers and clients in the effect of typography on the perception of information. Minimum means, maximum effect—that was Sutnar's Czechoslovak principle. In the U.S. he was the first to use the horizontal area of a spread for organizing information with the idea of dynamic reading and continuous visual flow.

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