Adrian Frutiger
Van Nostrand Reinhold, New York, 1989, 1978, German, English
Nonfiction, Graphic Design
ISBN: 9780442239183

Analyzes the elements of a sign, and explores pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.

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Mark Fox

This exhaustive work by typographer Adrian Frutiger examines symbols in their myriad forms, including the history of writing and writing’s origin in drawing. Frutiger is persuasive in arguing that every mark has meaning, and that “emptiness does not mean ‘nothing.’”

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