Unit Editions, London, 2015, English
Nonfiction, Graphic Design
7.9 x 10.1 inches, hardcover with dust jacket, foil blocked to front, spine, and back cover; printed CMYK + Pantone color; printed 120gsm Munken Lynx, 520 pages
ISBN: 9780957511484
Suggested Retail Price: £85.00

From the Publisher. “360 degrees constitutes a spin. It is also a handy metaphor to describe a way of looking at a subject from every angle and perspective. This simple conceit forms the basis of this book.” — Tony Brook, founder and Creative Director, Spin

Spin: 360º is a portrait of one of London’s leading design studios. It’s a 520-page monograph that looks in eye-watering detail at every aspect of Spin’s work in identity, print, moving image, retail, digital ,and environmental graphics, as well as the studio’s self-directed activities in publishing, curating, and collecting.

But it isn’t just the usual image dump of work. In fact, it’s the studio monograph reborn for the 21st century: honest, revealing, and bursting with specially designed and art-directed content. Above all else, it’s a guide to survival, growth, and maintaining creative excellence over 20 years.

As well as interviews and essays by Spin’s two founders — Tony Brook and Patricia Finegan — Spin: 360º has texts by Paula Scher, Stefan Sagmeister, Ben Bos, Wim Crouwel, Rick Poynor, Steven Heller, Patrick Burgoyne, and artist and author Edmund de Waal.

Limited edition gifts

The first 1,000 copies of Spin: 360° come with a limited edition pack of six silk-screened A5 cards (Colorplan Ebony 350gsm) in a matching envelope, plus a set of six button badges. Cards and badges designed by Spin.

Everyone who pre-orders a copy of Spin: 360° will also receive an exclusive advance excerpt from the book. This section gives an insight into Spin founder Tony Brook’s early experiences and influences, from his roots in Halifax to setting up Spin from his two-bedroomed flat in Streatham.

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