The Style of the Stedelijk

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Frederike Huygen

NAi Publishers, Rotterdam, 2012, Dutch and English

Nonfiction, Graphic Design

7.5 x 5.6, paperback and DVD, 160 pages

ISBN: 9789462080195

Suggested Retail Price: $26.00

From the Publisher. The reopening of the Stedelijk Museum Amsterdam on September 23, 2012, meant the inauguration of a spectacular new edifice as well as a new house style. The Style of the Stedelijk is the fascinating account of the Stedelijk Museum’s unique relationship with graphic design and search for a new visual identity. Design historian Frederike Huygen examines the long search for a new house style. The various participating designers and their proposals are presented, as well as the house style concept developed under current director Ann Goldstein by Mevis & Van Deursen, and the museum’s fascinating history and unique relationship with graphic design.

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Rick Poynor

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The Stedelijk Museum in Amsterdam, one of Europe’s major art institutions, has a long commitment to the sensitive application of graphic design. In this engagingly focused, dual-language study, in the Premsela Design Story series, Dutch design historian Frederike Huygen examines the innovations of Willem Sandberg, a graphic designer who, in 1945, became the museum’s director, as well as contributions by Wim Crouwel, Anthon Beeke, Walter Nikkels, and Experimental Jetset. An accompanying film by Lex Reitsma documents the development of the Stedelijk’s latest visual identity by Mevis & Van Deursen before it reopened in 2012.

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