Super Normal: Sensations of the Ordinary

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Naoto Fukasawa

Lars Müller Publishers, Baden, Switzerland, 2007, English

Nonfiction, Product/Industrial Design

ISBN: 9783037781067

From the Publisher. Jasper Morrison and Naoto Fukasawa have compiled 204 everyday objects in search of “super normal” design: alongside examples of anonymous design, there are design classics like by Jacobsen, Rams, Bill, or Noguchi. With products by Newson, Grcic, the Azumis, and the Bouroullecs, it also represents the generation to which Morrison and Fukasawa belong. The phenomenon of the super normal is located beyond space and time, and point to a future that has long since begun. The super normal is lying exposed before us; it is real and available: Fukasawa and Morrison make it visible for us.

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A manifesto calling for an appreciation of the well-designed objects we use every day that often go overlooked or get taken for granted, written by two designers committed to producing work based on early modernist principles and founded on conceptual rigor and the employment of innovative technology and an honest use of materials.

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