Randall Rothenberg
Vintage, New York, 1994, English
Nonfiction, Graphic Design
ISBN: 9780679740421

From the Publisher. Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations.

On 1 book list
Michael Bierut

Real-time account of the advertising world of the ironic 1990s (along with From Those Wonderful Folks Who Gave You Pearl Harbor and Where the Suckers Moon—also on my list).

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