Whole Earth Catalog

Published regularly between 1968 and 1972 (and in 1998 in a 30th-anniversary edition, the only catalogue to win a National Book Award) and filled with tools and tips, according to founder Stewart Brand, “At a time when the New Left was calling for grass-roots political (i.e., referred) power, Whole Earth eschewed politics and pushed grassroots direct power—tools and skills. At a time when New Age hippies were deploring the intellectual world of arid abstractions, Whole Earth pushed science, intellectual endeavor, and new technology as well as old. As a result, when the most empowering tool of the century came along—personal computers (resisted by the New Left and despised by the New Age)—Whole Earth was in the thick of the development from the beginning.”
In its obituary of Steve Jobs (October 5, 2011), the New York Times wrote, “If [Jobs] had a motto, it may have come from The Whole Earth Catalog, which he said had deeply influenced him as a young man. The book, he said in his commencement address at Stanford in 2005, ends with the admonition, ’Stay Hungry. Stay Foolish.’ ’I have always wished that for myself,’ he said.”
An expansive, eccentric, and systemic catalogue of ideas and tools that quickly became a cultural phenomenon. It reshaped how we see the world and its ecological challenges. References to sustainable design, experimental media, and technological innovations privileged, for the first time, the interconnectedness of things.
As the youngest of four children growing up in the 1960s and ’70s, I was exposed early to the best and worst of the counterculture, so it was not surprising that our house had a couple of copies of this splendidly bizarre catalogue (which I filched from my sister in 1969) of everything needed to live-survive-compost-build-meditate-activate in the psychedelic era. I was smitten by the geodesic domes and stimulated to think of the kind of home that could be cobbled together from products (and ideas) in this catalogue.
Announcements
Now is Better by Stefan Sagmeister
Now is Better
By Stefan Sagmeister
Publisher: Phaidon Press
Published: October 2023
Combining art, design, history, and quantitative analysis, transforms data sets into stunning artworks that underscore his positive view of human progress, inspiring us to think about the future with much-needed hope.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
Love Letter to a Garden by Debbie Millman
Love Letter to a Garden
By Debbie Millman
Contributions by Roxane Gay
Publisher: Timber Press
Published: April 15, 2025
From the award-winning artist, designer, and the host of the podcast Design Matters, Debbie Millman, this book tells the visual story of falling in love with gardening—and the philosophies that work conjures. Spread throughout are simple recipes using the garden’s ingredients from Millman’s wife, best-selling author Roxane Gay.
The Picture Book Book: The Art of Seymour Chwast by Seymour Chwast; curated by Steven Heller
The Picture Book Book: The Art of Seymour Chwast
By Seymour Chwast, curated by Steven Heller
Publisher: Gestalten
Published: June 2026
Seymour Chwast, legendary co-founder of Push Pin Studios, reinvented how we see and read picture books. The Picture Book Book gathers over 40 of his works, curated by Steven Heller, and offers a rare look at his playful, incisive approach to visual storytelling. From bold graphics to sly wit, Chwast’s books expanded the boundaries of design and children’s literature alike.
Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition) by Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition)
By Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Publisher: Letterform Archives Books
Published: October 2023
This facsimile edition of Die Fläche, recreates every page of the formative design periodical in full color and at original size, accompanied by essays that contextualize the work, highlighting contributions by pathbreaking women, innovative lettering artists, and key practitioners of the new “surface art,” including Rudolf von Larisch, Alfred Roller, and Wiener Werkstätte founders Koloman Moser and Josef Hoffmann.
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