Graphic Design

George Tscherny

Graphic Designer / United States / George Tscherny, Inc.

George

Tscherny

The intellectual level of art schools in the late 1940s was that of vocational schools. There were no photography departments, nor were there design or art history departments. The orientation was execution over idea or concept. A three-year diploma course prepared students for employment in advertising.

Beyond school, the situation was not much better. There were no galleries devoted to photography and The Museum of Modern Art was a modest outpost in the wilderness.

Books, mostly printed in black and white, were instrumental in offering information and providing inspiration. They introduced us to a select group of design pioneers from Europe and the U. S. who became our role models. A handful of book dealers provided our contact with the world of design. George Wittenborn R.I.P.

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