Véronique Vienne

Writer; Editor; Lecturer / Graphic Design / France /

www.veroniquevienne.com/intro.php

Books Every Graphic Designer Should Read

. . . I am sure that soon enough a genius will come up with an iPhone GPS app that can tell me where I stowed away my copy of In Praise of Shadows by Jun’ichiro Tanizaki, Diana Vreeland’s memoirs, or the English translation of Boris Vian’s endearing novel L’Ecume des Jours. They are among the books that have helped me understand what design criticism is all about. I’d like to make an argument that they should be on the list of “Books Every Graphic Designer Should Read.” Meanwhile, I recently pulled from my bookcase ten odd volumes I’d like to put on that list as well. . . . View the complete text

I thought that I had an idea that would make me rich. I wanted to develop a smart interactive “wand” that would help me geo-locate my favorite books, many of them tucked in my bookcases in the wrong place or forgotten on a pile somewhere on a table, a ledge, or a chair. This “Book Beeper,” as I called it, would be able to identify a misplaced book with a beep, the same way some devices help you find misplaced phones, remotes, or car keys.

“For your device to be interesting, it has to speak to as large an audience as possible,” said the product designer I eventually consulted. “If it only speaks to you, it’s a prosthesis, not a product.”

A prosthesis, he told me, is a design solution to a specific problem, whereas the kind of objects that make sense nowadays do more than offer answers—they create value and become part of social ecosystems.

Jargon aside, he had just described what makes books still relevant today. They do create value and become part of social ecosystems. There is no faster way to bond with someone than to mention the title of a book and say, “You’ve got to get it. I couldn’t put it down.”

I am sure that soon enough a genius will come up with an iPhone GPS app that can tell me where I stowed away my copy of In Praise of Shadows by Jun’ichiro Tanizaki, Diana Vreeland’s memoirs, or the English translation of Boris Vian’s endearing novel L’Ecume des Jours. They are among the books that have helped me understand what design criticism is all about. I’d like to make an argument that they should be on the list of “Books Every Graphic Designer Should Read.” Meanwhile, I recently pulled from my bookcase ten odd volumes I’d like to put on that list as well.

My hope is that the following comments will inspire you to search your own shelves for books you want to find, dust, reread, and maybe put aside in a special place in case no one ever figures out the graphical information system that will allow you to track their coordinates.

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Nonfiction, Architecture

title a–z

1 book

File Under Architecture

Add to My Reading List

Herbert Muschamp

Herbert Muschamp, who eventually became the architecture critic for the New York Times between 1992 and 2004, was only 27 years old when he wrote this quirky manifesto. Printed on craft paper and bundled like a small parcel between two corrugated cardboard covers, it weighs only nine ounces, no heavier than a couple of twigs. . . . The layout is so unassuming and legible it soothes your eyeballs—which is a good thing, considering the audacious, contentious, and insolent nature of Mr. Muschamp’s prose. . . . View the complete text

Herbert Muschamp, who eventually became the architecture critic for the New York Times between 1992 and 2004, was only 27 years old when he wrote this quirky manifesto. Printed on craft paper and bundled like a small parcel between two corrugated cardboard covers, it weighs only nine ounces, no heavier than a couple of twigs. Since 1975, when I bought it, the book got even drier and lighter, as the wood fibers in the paper pulp lost all their humidity. Today, the little volume resonates like a sound box. Instinctively, you drum your fingers on its cover. You riffle through its pages to hear them flutter. You hold its spine cradled in the palm of your hand as if it were the bow of a musical instrument.

The sensuality of the book is reinforced by its design. The text is set in a friendly typewriter font, the lines are generously leaded, and the columns are just the right width. Short notes in the margins, printed in rich chocolate brown, provide a welcome distraction. The layout is so unassuming and legible it soothes your eyeballs—which is a good thing, considering the audacious, contentious, and insolent nature of Mr. Muschamp’s prose.

An iconoclast, the author of File Under Architecture intended to deliver a series of scathing comments on modern architects, their arrogance and posturing. His tirades would have been wearisome if they weren’t studded with gems like “In the morning, all of Rome smells of coffee, which isn’t something that was cleverly planned,” or “New York is a cultural capital not because the best artists live there, but because the quickest critics do.”

Muschamp was the quickest of them all, the first and the most fearless when it came to debunking the hypocrisy of the architecture establishment. Toward the end of his tenure at the Times, people at dinner parties in Manhattan loved to trash his brilliant reviews. While defending him, I got into a number of ugly fights with individuals whose taste I otherwise held in high regard.

File Under Architecture revealed Muschamp’s uncanny ability to package his thoughts in a manner both seductive and provocative. As an object, the book is hard to put down. You want to caress it, pat it, fondle it. While its content might challenge your ability to sit still, its visual appeal will lull you into a gentle daze. You’ll read on, skipping paragraphs here and there yet unable to interrupt the movement of your eyes as they skim over the surface of the soft brown pages.

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