
Phil Patton’s Notable Books of 2012
Design, General
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From 1960s tie-dye to contemporary NASA photos, fractals have emerged as the characteristic pattern of the last 50 years. Like God’s own paisley or chintz, they live at the micro as happily as the macro level and they’ve become the symbolic imagery of complexity and emergence theory in economics and culture. Behind fractals, of course, is Benoit Mandelbrot, whose memoir—The Fractalist: Memoir of a Scientific Maverick—has been published by Pantheon. A show of Mandelbrot’s work currently appearing at the Bard Graduate Center Gallery in New York suggests the huge influence fractals have had on design and thinking about design. “The Islands of Benoît Mandelbrot: Fractals, Chaos, and the Materiality of Thinking,” curated by Nina Samuel, remains in the BGC Focus Gallery through January 27, 2013.
“Forgive” seems an odd word to find in a title, especially of a book about design. But there it is: To Forgive Design: Understanding Failure is Henry Petroski’s most recent volume of several on failure.
Henry Petroski, of course, is an engineering professor at Duke who, in addition to his classic history of the pencil and contemplation of ordinary small objects, wrote To Engineer Is Human: The Role of Failure in Successful Design and Success Through Failure: The Paradox of Design.
The titles help us look at the uneasy border between engineering (which is arguably Petroski’s real subject) and design in some wider sense. This is an important line although it risks raising many old and misleading divisions. (The Apple Samsung patent case also touched this issue, as does the legal distinction between engineering patent and design patent.)
Engineers tend to be deeply suspicious of aesthetics. Petroksi’s account of the famous failure of the Tacoma Narrows bridge suggests why. “Galloping Gertie,” as the suspension bridge was nicknamed, is famous from an old strip of black-and-white film in which winds set off a steadily amplifying wave motion. Eventually, the bridge shakes itself to failure.
But Petroski’s version of the familiar story is different. It was not simply miscalculation or failure to consider physical effects that led to the failure, he says. It was not “unknown unknowns.” No, Petroski blames over confidence and self importance on the part of engineers—and their aesthetics. He argues that “engineers can be blinded by fashion.” In the 1930s, he says, bridge engineers had come to think that solid older bridges, exemplified by the Brooklyn bridge, were clunky and homely. They came to prefer a new aesthetic of slender, ribbon-like designs, such as the George Washington bridge. It was not just because such bridges were lighter and less expensive to build that engineers moved toward them, Petroski writes, but because they looked more attractive. And inevitably they sacrificed function to this form: like a too-thin fashion model, Gertie was a victim of her own desire to look slender.
Looking at the failure of design has become something of a cliché in academia, but Petroski shows that it remains critical. What about the failures of non-engineering design? Or can engineering be defined as the part of design whose failure can be easily identified—while that of aesthetics cannot? There are many flavors of failure: failure to sell in the marketplace, failure to achieve affordable price, failure to last, failure to be maintainable or sustainable. But what of failure to imagine? Failure to dream?
Announcements
Now is Better by Stefan Sagmeister
Now is Better
By Stefan Sagmeister
Publisher: Phaidon Press
Published: October 2023
Combining art, design, history, and quantitative analysis, transforms data sets into stunning artworks that underscore his positive view of human progress, inspiring us to think about the future with much-needed hope.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
Love Letter to a Garden by Debbie Millman
Love Letter to a Garden
By Debbie Millman
Contributions by Roxane Gay
Publisher: Timber Press
Published: April 15, 2025
From the award-winning artist, designer, and the host of the podcast Design Matters, Debbie Millman, this book tells the visual story of falling in love with gardening—and the philosophies that work conjures. Spread throughout are simple recipes using the garden’s ingredients from Millman’s wife, best-selling author Roxane Gay.
Milton Glaser: POP by Steven Heller, Mirko Ilić, and Beth Kleber
Milton Glaser: POP
By Steven Heller, Mirko Ilić, and Beth Kleber
Publisher: The Monacelli Press
Published: March 2023
This collection of work from graphci design legend Milton Glaser’s Pop period features hundreds of examples of the designer’s work that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.
Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition) by Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition)
By Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Publisher: Letterform Archives Books
Published: October 2023
This facsimile edition of Die Fläche, recreates every page of the formative design periodical in full color and at original size, accompanied by essays that contextualize the work, highlighting contributions by pathbreaking women, innovative lettering artists, and key practitioners of the new “surface art,” including Rudolf von Larisch, Alfred Roller, and Wiener Werkstätte founders Koloman Moser and Josef Hoffmann.
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