Notable Books of 2012

Review: Rick Poynor - The Avant-Garde Applied (1890–1950)

Designer: 
Review: 

This 470-page catalogue, available in a fluent English translation, accompanied an exhibition at the Fundación Juan March in Madrid, and it remains to be seen whether it will receive wide distribution. Packed with images of 700 works, mainly from the collections of Merrill C. Berman and José María Lafuente, it is one of the most exhaustive and lusciously illustrated surveys of avant-garde graphic design yet published. At its center is a masterly “transverse reading” of experimental typography by Maurizio Scudiero, and British designer and historian Richard Hollis also provides a good overview. The catalogue closes with two insightful interviews with the collectors, whose curatorial vision has helped to focus attention on the achievements of avant-garde graphic design.

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