HarperCollins, New York, 2009, English
Design, General
ISBN: 9780061766084

From the Publisher. Shows how the techniques and strategies of design belong at every level of business, in the first book to detail IDEO’s internationally recognized Design Thinking process.The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match peopleʹs needs not only with what is technically feasible and a viable business strategy. Design thinking is not just applicable to so-called creative industries or people who work in the design field. Itʹs a methodology that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

On 2 book lists
Donald Norman

Modern designers like to characterize their work as providing deep insight into the fundamentals of problems, going far beyond the popular conception of design as making things pretty. Designers emphasize this aspect of their profession by discussing the special way in which they approach problems, a method they have characterized as “Design Thinking.” This book is a good introduction to that concept. Brown is CEO of IDEO and Katz an IDEO Fellow.

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