Donald Norman
Donald Norman’s Book List
Whenever I put together a list of recommended books, I invariably fall prey to the problem described by Barry Schwartz in his book The Paradox of Choice: Why More Is Less—I include too many books, providing too many choices. Here is a simplified list of titles focusing on interaction and experience design, with apologies to my many friends whose important and useful works I still value but in the interest of less is more had to be trimmed.
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Vijay Kumar's book 101 Design Methods an excellent compendium and structured guide to the use of the many methods of design research.
Modern designers like to characterize their work as providing deep insight into the fundamentals of problems, going far beyond the popular conception of design as making things pretty. Designers emphasize this aspect of their profession by discussing the special way in which they approach problems, a method they have characterized as “Design Thinking.” This book is a good introduction to that concept. Brown is CEO of IDEO and Katz an IDEO Fellow.
The work of Hugh Beyer and Karen Holtzblatt presents a powerful method of analyzing behavior. A workbook (by (Holtzblatt, Wendell, & Wood) was added in 2004.
An excellent, extremely comprehensive history of the field of product design. Originally published in German but with an excellent English translation, this is the most comprehensive history of product design I have been able to find. I highly recommend it to those who want to understand the historical foundations of the discipline.
Moggridge was extremely influential in establishing interaction within the design community. He played a major role in the design of the first portable computer. He was one of the three founders of IDEO, one of the world’s most influential design firms. He wrote two books of interviews with key people in the early development of the discipline—this one and Designing Media. As is typical of work from the discipline of design, his works focus almost entirely upon the practice of design, with little attention to the science. The focus on the history of design, as practiced through interviews with the practitioners, is what makes this book, and its companion, so valuable.
An excellent introduction to design research. The book chronicles the life of a design researcher who studies people by observing them in their homes, barbershops, and living quarters around the world. Chipchase is Executive Creative Director of Global Insights at frog design, working out of the Shanghai office. Steinhardt is Associate Creative Director of Editorial at the digital agency JESS3.
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Now is Better by Stefan Sagmeister
Now is Better
By Stefan Sagmeister
Publisher: Phaidon Press
Published: October 2023
Combining art, design, history, and quantitative analysis, transforms data sets into stunning artworks that underscore his positive view of human progress, inspiring us to think about the future with much-needed hope.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
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Love Letter to a Garden by Debbie Millman
Love Letter to a Garden
By Debbie Millman
Contributions by Roxane Gay
Publisher: Timber Press
Published: April 15, 2025
From the award-winning artist, designer, and the host of the podcast Design Matters, Debbie Millman, this book tells the visual story of falling in love with gardening—and the philosophies that work conjures. Spread throughout are simple recipes using the garden’s ingredients from Millman’s wife, best-selling author Roxane Gay.
Milton Glaser: POP by Steven Heller, Mirko Ilić, and Beth Kleber
Milton Glaser: POP
By Steven Heller, Mirko Ilić, and Beth Kleber
Publisher: The Monacelli Press
Published: March 2023
This collection of work from graphci design legend Milton Glaser’s Pop period features hundreds of examples of the designer’s work that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.
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Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition) by Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition)
By Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Publisher: Letterform Archives Books
Published: October 2023
This facsimile edition of Die Fläche, recreates every page of the formative design periodical in full color and at original size, accompanied by essays that contextualize the work, highlighting contributions by pathbreaking women, innovative lettering artists, and key practitioners of the new “surface art,” including Rudolf von Larisch, Alfred Roller, and Wiener Werkstätte founders Koloman Moser and Josef Hoffmann.
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