
Design for the Real World: Human Ecology and Social Change

From the Publisher. Translated into 23 languages since it first appeared in 1971, Design for the Real World has become the world's most widely read book on design and is a required text in many design and architectural schools. Victor Papanek's lively and instructive guide shows how design can reduce pollution, overcrowding, starvation, obsolescence and other modern ills. He leads us away from "fetish objects for a wasteful society" toward a new age of morally and environmentally responsible design. Professor Papanek was a highly distinguished designer, educator, lecturer and writer, widely acknowledged for his visionary ideas on design theory. He was Professor at the School of Architecture and Urban Design at the University of Kansas at the time of his death in 1998.
Papanek came into my life when design became important to me in the early 1970s.
I read this 1971 book in design school and it convinced me that design had a higher purpose than simply creating the latest consumer product.
Victor Papanek didn’t think much of designers—industrial designers especially. “There are professions more harmful than industrial design, but only a few of them,” he wrote in the opening line of Design for the Real World. “And possibly only one profession is phonier. Advertising design, in persuading people to buy things they don’t need, with money they don’t have in order to impress others who don’t care, is probably the phoniest field in existence today. Industrial design, by concocting the tawdry idiocies hawked by advertisers, comes a close second.”
Ouch. Irascible though he was, Papanek was also thoughtful, sensitive, gutsy, and perceptive. He wrote Design for the Real World a little over 40 years ago, and most of its principles are as relevant now as they were then, if not more so. Dividing his book into two parts, the first entitled “How it is” and the second “How it could be,” Papanek explains clearly and persuasively that design should be more honest, humane, responsible, empowering, and inclusive, less about showy styling, and more about improving the quality of all of our lives, not least those who are disadvantaged, disabled, or excluded. Countless books have since been published on sustainable and inclusive design, but every designer should still read this one.
Shorten the textVictor Papanek’s belief that designers should not purely mine the realm of design discourse for inspiration, but should create work that responds to the contemporary sociological, psychological, or ecological environment seems more relevant than ever in today’s challenging times.
Announcements
If Walls Could Speak: My Life in Architecture by Moshe Safdie
If Walls Could Speak: My Life in Architecture
By Moshe Safdie
Publisher: Grove/Atlantic
Published: September 2022
One of the world’s greatest and most thoughtful architects recounts his extraordinary career and the iconic structures he has built—from Habitat in Montreal to Marina Bay Sands in Singapore—and offers a manifesto for the role architecture should play in society.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
Why Design Matters: Conversations with the World’s Most Creative People by Debbie Millman
Why Design Matters: Conversations with the World's Most Creative People
By Debbie Millman
Publisher: Harper Design
Published: February 22, 2022
Debbie Millman—author, educator, brand consultant, and host of the widely successful and award-winning podcast “Design Matters”—showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields.
Milton Glaser: POP: by Steven Heller, Mirko Ilić, and Beth Kleber
Milton Glaser: POP
By Steven Heller, Mirko Ilić, and Beth Kleber
Publisher: The Monacelli Press
Published: March 2023
This collection of work from graphci design legend Milton Glaser’s Pop period features hundreds of examples of the designer’s work that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.
Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Women Holding Things by Maira Kalman
Women Holding Things
By Maira Kalman
Publisher: Harper Design
Published: October 2022
In the spring of 2021, Maira and Alex Kalman created a small, limited-edition booklet, “Women Holding Things,” which featured select recent paintings by Maira, accompanied by her insightful and deeply personal commentary. The booklet quickly sold out. Now, the Kalmans have expanded that original publication into an extraordinary visual compendium. We see a woman hold a book, hold shears, hold children, hold a grudge, hold up, hold her own. In visually telling their stories, Kalman lays bare the essence of women’s lives—their tenacity, courage, vulnerability, hope, and pain.
Popular NowWeekMonth
- One Book and Why: Graphic Designer Stefan Sagmeister Recommends . . .
- Quote of the Day: Deborah Berke & Begin Again
- One Book and Why: Architect Thom Mayne Recommends . . .
- One Book and Why: Graphic Designer Louise Fili Recommends . . .
- One Book and Why: Architect Steven Holl Recommends . . .
Recent Articles


