George Lois: The Esquire Covers @ MoMA

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Assouline, New York, 2010, English

Nonfiction, Graphic Design

ISBN: 9782759404346

From the Publisher. In 2008, the Museum of Modern Art acquired a wide range of George Lois’s groundbreaking Esquire magazine covers and put them on display for a full year. This book features these and many more covers, along with unseen images from Lois’s private collection, including personal photographs of the designer at work and outtakes of a shoot with Andy Warhol. Lois was hand-picked by the legendary editor Harold Hayes to convey visually that Esquire—a leading proponent of another creative revolution of the time, New Journalism—was on the cutting edge of profound changes in American culture. With images of JFK, RFK, and Martin Luther King, Jr. watching over Arlington National Cemetery; of Richard Nixon under the makeup-artist’s powder-puff; and of Muhammad Ali as the martyred Saint Sebastian, he did just that.

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