
(1931–2022). The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark Creative Revolution in American Advertising. He introduced and popularized the Xerox culture; he created the concept and prototype design for the New York supplement for the Herald Tribune (the forerunner of New York Magazine); made a failing MTV a huge success with his “I Want My MTV” campaign; helped create and introduce VH1; created a new marketing category, Gourmet Frozen Foods, with his name Lean Cuisine; and (by inventing yet another new marketing phenomenon) persuaded Americans to change their motor oil at thousands of Jiffy Lube stations. He made the totally unknown Tommy Hilfiger immediately famous with just one ad; and saved USA Today from extinction with his breakthrough “singing” TV campaign. In 1994, almost overnight, he changed the perception of ESPN from a “Demolition Derby” sports channel to the number one sports network with his dynamic “In Your Face” campaign. Additionally he created the winning ad campaigns for four U. S. Senators: Jacob Javits (R-NY), Warren Magnuson (D-WA), Minority Leader Hugh Scott (R-PA), and Robert Kennedy (D-NY). His list of breakthrough ad campaigns goes on and on. Additionally, the only music video he created, Jokerman by Bob Dylan, won the MTV Best Music Video of the Year Award in 1983.
George Lois has been inducted into the Art Directors Hall of Fame and the One Club Creative Hall of Fame, with Lifetime Achievement Awards from the American Institute of Graphic Arts and the Society of Publication Designers; and he has been a subject of the Master Series at the School of Visual Arts. He is the author of George, Be Careful (Saturday Review Press, 1972), an autobiography; The Art of Advertising (Abrams, 1976), praised as “the bible of mass communications”; What’s the Big Idea? (Doubleday, 1991), used as a text book in college communications courses all over the world; Covering the ’60s (Monacelli Press, 1996), presenting his iconic Esquire covers during that turbulent decade; $ellebrity (Phaidon, 2003), a brilliantly reviewed book dealing with his extraordinary campaigns using celebrities in fresh and outrageous ways; Ali Rap, The First Heavyweight Champion of Rap (Taschen/ESPN, 2006), a compilation of over 300 rap rhythms, witticisms, insults, and wisecracks from Muhammad Ali, wittily and powerfully visualized; Iconic America (Rizzoli/Universe, 2007), a roller-coaster ride through the eye-popping panorama of American pop culture; and his eighth, and most recent book, George Lois on His Creation of The Big Idea (Assouline, 2008), a mind-boggling archaeological dig revealing the influences on 100 of his Big Ideas.
Additionally, in 2008, The Museum of Modern Art installed 38 of the iconic Esquire covers in its permanent collection, celebrated by a year-long exhibition: George Lois: The Esquire Covers @ MoMA. A book celebrating the MoMA installation was published by Assouline in Spring 2010.
Announcements
If Walls Could Speak: My Life in Architecture by Moshe Safdie
If Walls Could Speak: My Life in Architecture
By Moshe Safdie
Publisher: Grove/Atlantic
Published: September 2022
One of the world’s greatest and most thoughtful architects recounts his extraordinary career and the iconic structures he has built—from Habitat in Montreal to Marina Bay Sands in Singapore—and offers a manifesto for the role architecture should play in society.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
Why Design Matters: Conversations with the World’s Most Creative People by Debbie Millman
Why Design Matters: Conversations with the World's Most Creative People
By Debbie Millman
Publisher: Harper Design
Published: February 22, 2022
Debbie Millman—author, educator, brand consultant, and host of the widely successful and award-winning podcast “Design Matters”—showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields.
Milton Glaser: POP: by Steven Heller, Mirko Ilić, and Beth Kleber
Milton Glaser: POP
By Steven Heller, Mirko Ilić, and Beth Kleber
Publisher: The Monacelli Press
Published: March 2023
This collection of work from graphci design legend Milton Glaser’s Pop period features hundreds of examples of the designer’s work that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.
Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Women Holding Things by Maira Kalman
Women Holding Things
By Maira Kalman
Publisher: Harper Design
Published: October 2022
In the spring of 2021, Maira and Alex Kalman created a small, limited-edition booklet, “Women Holding Things,” which featured select recent paintings by Maira, accompanied by her insightful and deeply personal commentary. The booklet quickly sold out. Now, the Kalmans have expanded that original publication into an extraordinary visual compendium. We see a woman hold a book, hold shears, hold children, hold a grudge, hold up, hold her own. In visually telling their stories, Kalman lays bare the essence of women’s lives—their tenacity, courage, vulnerability, hope, and pain.
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