Chantal Prod'Hom
Martin Woodtli
Abrams, New York, 2011, text in English and German
Nonfiction, Graphic Design
9.25 x 6.75 inches, paperback, 176 pages, 135 color illustrations
ISBN: 9781419701399
Suggested Retail Price: $40.00

From the Publisher. Created to accompany an international traveling exhibition, Another Book about Promotion and Sales Material explores the work of one of the world’s most famous graphic designers—Stefan Sagmeister. Divided into four sections, and including commissioned work from ten years of graphic design, this book explores how Sagmeister creates greater awareness for corpora tions, his friends, his own work, and cultural events and products. Showcasing a wide range of work, from a Talking Heads boxed set, to print ads for Levi’s, to a wedding invitation for close friends, this book includes exclusive images from the studio archive as well as Sagmeister’s commentary on his work, which contains his characteristic wit and insight. The result is a funny, revealing, and intimate look at the cutting-edge work of a graphic design master.

On 2 book lists
Tiana Vasiljev

I have long been a Sagmeister fan. His innovative work has proven that design really does have the power to move people. His latest publication is a very elegant and classic book, designed by Martin Woodtli, a previous intern of Sagmeister's. Unlike his previous books, this publication deals entirely with the studio's commercial projects and explores the art of selling. The sections that I found most interesting are Sagmeister's honest and insightful stories of his various life experiences scattered throughout the book. They're a very funny, honest, and intensely personal look at the life, work and philosophy of this design legend.

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