Daisy Froud

Cultural Interpreter / United Kingdom / AOC

Daisy Froud studied French and Italian at the University of Cambridge and has a Diploma in Translation from the Institute of Linguists. In 2002, Daisy received an M.A. with distinction in Cultural Memory from the University of London, where she focused on the relationship of people to places. She worked as a project manager with Central London Partnership, Groundwork London, and Groundwork Camden and Islington before founding AOC in September 2003.

Froud has extensive experience in devising and undertaking stakeholder engagement and consultation. She has recently led both the community R&D process on the Building Futures neighborhood regeneration game for RIBA and CABE and the participative briefing and design process for the Lift New Parliament. She has also worked as an expert advisor on community engagement to regeneration initiatives in Germany, and is currently developing and managing a design awareness program for planning committee councilors at the architecture charity Open House.

Daisy has lectured at leading schools of architecture in the UK and Europe and currently teaches on the history and theory of regeneration at the Bartlett, UCL. She is a CABE Enabler, a member of the London Borough of Newham’s Design Review Panel and an accredited Building For Life Assessor.

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