Dan Formosa

Product/Industrial Designer / United States / Smart Design

Dan Formosa started his design career at the Eliot Noyes office, designing IBM’s first personal computer. In 1981, he helped establish Smart Design to explore how design can positively impact people’s lives.

With his undergraduate degree in product design and a doctorate in ergonomics and biomechanics, Formosa’s approach calls for first understanding people. Through design, his work has increased fuel efficiency in automobiles, improved drug compliance, and made people’s day-to-day lives easier.

Dan Formosa’s work is included in the permanent collection of the Museum of Modern Art. In 2010, on behalf of Smart Design, he received the Smithsonian’s Cooper-Hewitt National Design Award. Also that year, he helped establish the Masters in Branding program at the School of Visual Arts in New York City—the first program of its kind. In 2012, Formosa received IxDA’s first annual Interaction Design Award. He also co-authored the best-selling book Baseball Field Guide, explaining the complex rules of Major League Baseball.

In addition to consulting, Formosa frequently writes and lectures on various aspects of design research, the future of design, and the human experience.

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