Massimo Pitis’s Book List
My selection of books reflects my interests in history, sociology, design, and education. In particular what I propose here is a dive into the depths of design thinking—a sea where letters and ornaments, thoughts and words, passions and theories fluctuate constantly, producing new ideas and new words.
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If I had to write a shortlist of five of the best graphic designers ever I would probably put Kenya Hara among them. This book is an extensive presentation of his best work over the years. It witnesses the ability to play with tradition and creativity with eyes open to the requirements of the market and the light touch of a deep cultural and ethical sensibility.
Ken Robinson has a wonderful way of telling stories (check out his speeches at TED). In this book he tells many and make you feel like yours could be among them. It’s a book about the need to become ourselves against all the limitations that modern society and schools impose. Brilliant!
An essential guide to size, shape, and secrets of the written page. A journey through typography, layout, paper, lettering, and all the rules and tips every designer (and writer) should know when approaching the empty page.
I owe a debt of gratitude to Richard Hollis for this simple and (in fact) concise book, which was able to walk me, as a student, through the most important moments and authors of graphic design. One small criticism: it is very Anglo-centric and mainstream. Still, a good read for students.
Quite enlightening essay (not translated into English) on the alphabetical system and its influence in shaping Western culture. It also examines the myth of the alphabet as a mirror of the spoken word.
I keep finding reasons to go back to this book, which I have read and read since the early 1990s. I often carry it with me in my bag and when I open it I find new ideas and radical ways of seeing the world. Together with another book by Baudrillard, The Perfect Crime, it’s one of the reasons I decided to stop watching TV years ago.
The section “Myth Today” was one of my favorite readings when I was in my twenties. During my school days at the University of Bologna I came across this book by chance in a little remainders store. It was real discovery for me to learn to see another side of “reality,” from a different and critical perspective and under a strong cultural microscope.
A comprehensive, even maniacal, catalogue of ornament in architecture and design from pre-history to the late 19th century. The original was printed in Leipzig, with text and drawings by Speltz himself. I wonder if he had a real life during the making of this book—take a look at it and you’ll understand!
From the calligram to concrete poetry, from design to art, this book collects hundreds of very good examples of great typography. Designed by Massin, it’s a book Herbert Spencer might have done after his experience as editor of the design journal Typographica.
Not simple reading, this book questions the very basis of design practice. A must!
Announcements
Now is Better by Stefan Sagmeister
Now is Better
By Stefan Sagmeister
Publisher: Phaidon Press
Published: October 2023
Combining art, design, history, and quantitative analysis, transforms data sets into stunning artworks that underscore his positive view of human progress, inspiring us to think about the future with much-needed hope.
Design Emergency: Building a Better Future by Alice Rawsthorn and Paola Antonelli
Design Emergency: Building a Better Future
By Alice Rawsthorn and Paola Antonelli
Publisher: Phaidon Press
Published: May 2022
Rawsthorn and Antonelli tell the stories of the remarkable designers, architects, engineers, artists, scientists, and activists who are at the forefront of positive change worldwide. Focusing on four themes—Technology, Society, Communication, and Ecology—the authors present a unique portrait of how our great creative minds are developing new design solutions to the major challenges of our time, while helping us to benefit from advances in science and technology.
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Why Design Matters: Conversations with the World’s Most Creative People by Debbie Millman
Why Design Matters: Conversations with the World's Most Creative People
By Debbie Millman
Publisher: Harper Design
Published: February 22, 2022
Debbie Millman—author, educator, brand consultant, and host of the widely successful and award-winning podcast “Design Matters”—showcases dozens of her most exciting interviews, bringing together insights and reflections from today’s leading creative minds from across diverse fields.
Milton Glaser: POP by Steven Heller, Mirko Ilić, and Beth Kleber
Milton Glaser: POP
By Steven Heller, Mirko Ilić, and Beth Kleber
Publisher: The Monacelli Press
Published: March 2023
This collection of work from graphci design legend Milton Glaser’s Pop period features hundreds of examples of the designer’s work that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.
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Meet Me by the Fountain: An Inside History of the Mall by Alexandra Lange
Meet Me by the Fountain: An Inside History of the Mall
By Alexandra Lange
Publisher: Bloomsbury
Published: June 2022
Chronicles postwar architects’ and merchants’ invention of the shopping mall, revealing how the design of these marketplaces played an integral role in their cultural ascent. Publishers Weekly writes, “Contending that malls answer ‘the basic human need’ of bringing people together, influential design critic Lange advocates for retrofitting abandoned shopping centers into college campuses, senior housing, and ‘ethnocentric marketplaces’ catering to immigrant communities. Lucid and well researched, this is an insightful study of an overlooked and undervalued architectural form.”
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition) by Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Die Fläche: Design and Lettering of the Vienna Secession, 1902–1911 (Facsimile Edition)
By Diane V. Silverthorne, Dan Reynolds, and Megan Brandow-Faller
Publisher: Letterform Archives Books
Published: October 2023
This facsimile edition of Die Fläche, recreates every page of the formative design periodical in full color and at original size, accompanied by essays that contextualize the work, highlighting contributions by pathbreaking women, innovative lettering artists, and key practitioners of the new “surface art,” including Rudolf von Larisch, Alfred Roller, and Wiener Werkstätte founders Koloman Moser and Josef Hoffmann.
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