George Lois

Graphic Designer / United States / Good Karma Creative

George Lois’s Book List

I have almost 7,000 books in four libraries in my (large) Manhattan apartment. The majority of them are “art” books, where I have experienced “the shock of the old” with each and every one.

14 books
S. N. Behrman

The book includes the story of the greatest act of salesmanship in art history.

Harold T. P. Hayes

A personal reflection of instinct, intelligence, and survival—the three intersecting impulses of creativity.


The most breathtaking antiwar story ever recounted.

Nikos Kazantakis

A heartrending account of the author’s life, seeking validation from his ancestors.

Calvin Tomkins

The poignant, astounding story of Sara and Gerald Murphy.

George Katlin

On Mandan religious ceremonies, and the ultimate puberty rite of manly courage.

Ulysses S. Grant

The best autobiography ever written.

Christian Zervos

An inspiration (to me) in the creation of graphic communications with tunnel vision, form, and clarity.

Musashi Miyamoto

The great samurai’s pragmatic and philosophical principles of attaining victory in all things.

Paul Rand

The book that propelled me through the High School of Music and Art.

Daniel-Henry Kahnweiler

When you spot this book with the photograph of Picasso’s hand by Brassai, you’ll kiss the cover.

John McPhee

It’s about Bill Bradley, and whoever is trying to figure out where he’s at, and where he’s going.

Robin Lane Fox

The story of a man who lived his life rivaling Homer’s heroes.

Eric Schiller

The opening moves of the great chess champions prove (to me) that without an idea in solving each graphic assignment, you’re unarmed.

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