Design Is a Job

In my Notable Books of 2011 list, I mentioned A Book Apart, a new publishing company focused on creating short, useful books on designing websites. The latest volume is by Mike Monteiro, the San Francisco-based designer-slash-Twitter personality, which actually goes far beyond the web-design realm, and serves as an excellent primer for running a design business, or, I'd argue, any type of creative business. Easily devoured in an afternoon, the book is made even more enjoyable by Monteiro's refreshingly honest tough-love approach (not surprising from a man who gives lectures with his lawyer and is known for creating a painting that reads “Fuck You, Pay Me”). So many books like this are written by accounting types who want to “help” creatives, so Monteiro's work is long overdue: he's translated business basics back into the language of designers. And he does it with such a skillful sense of humor that it proves his other point: Running a business, like reading this book, can and should be fun.