From the Publisher. In 2009, Ruedi Baur, Design2context, and the renowned Elisava School of Design in Barcelona launched a call for “Questions on Design” in order to create a typographical wall in the entrance area of Elisava. About a hundred persons from all over the world, designers as well as students, took part in the exercise. As of today, more than 700 questions have been gathered and put onto the wall. Among them, Vera and Ruedi Baur have selected the wittiest questions for this publication. They scrutinize different facets of design which are currently relevant in diverse fields, such as the natural sciences and society as a whole. The book documents the typographical wall with various photographs. All selected questions are reproduced in their original language. A text explains the idea and the realization of the project.

Ruedi Baur, born in Paris in 1956, is a graphic designer. He is the head and founder of two studios, intégral ruedi baur et associés in Paris and integral ruedi baur in Zürich. Since 2004, he is a professor at the Hochschule für Gestaltung und Kunst Zürich, and is in charge of Design2context, a recently founded institute for research on design.