Rolf Jensen
McGraw-Hill, New York, 1999, English
Design, General; Nonfiction, General
ISBN: 9780070329676

IFrom the Publisher. In The Dream Society, by futurist Rolf Jensen, storytellers—those who create the culture and image of a company—will be the most generously rewarded leaders of tomorrow’s organizations. We as a society need stories of success—of the will to achieve regardless of the cost—and we are willing to pay for them. The Dream Society profiles the six major markets that target our basic emotional needs. Those needs—for adventure, for togetherness, to care and be cared for, to define ourselves, to feel safe and secure, to demonstrate our convictions—form the foundation of the Dream Society. The book provides examples of successful companies that already understand those markets and meet and profit from them.

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Freeman Lau

Inspires alternative thinking. Innovation is key for success, but vision can, sometimes, be more important since it allows one to foresee trends and, thus, the future of a business.



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