The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

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Rolf Jensen

McGraw-Hill, New York, 1999, English

Design, General; Nonfiction, General

ISBN: 9780070329676

IFrom the Publisher. In The Dream Society, by futurist Rolf Jensen, storytellers—those who create the culture and image of a company—will be the most generously rewarded leaders of tomorrow’s organizations. We as a society need stories of success—of the will to achieve regardless of the cost—and we are willing to pay for them. The Dream Society profiles the six major markets that target our basic emotional needs. Those needs—for adventure, for togetherness, to care and be cared for, to define ourselves, to feel safe and secure, to demonstrate our convictions—form the foundation of the Dream Society. The book provides examples of successful companies that already understand those markets and meet and profit from them.

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Freeman Lau

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Inspires alternative thinking. Innovation is key for success, but vision can, sometimes, be more important since it allows one to foresee trends and, thus, the future of a business.

理想社會：從信息到想象，把握未來商業轉型

讓你換個角度思考。成功的一個關鍵因素是創新，但比創新更重要的是你的眼界，它幫你預見趨勢，也就是商業未來。

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