From the Publisher. Not just a book on the designer Jasper Morrison but also a book by the British furniture and product designer, hence the tongue in cheek title. Throughout the book we're reminded why Jasper Morrison is such a master of design with countless photographs of his creations. 

With 240 pages and 200 illustrations this project works as a long sought-after showcase of the working practices and results of one of Europe’s most admired product designers. Here Morrison deciphers the modern language of form used by various popular manufacturers across the globe including FSB, Vitra, Cappellini, and Flos.